In February of 2018, my team and I were ready to begin the terrifying but necessary task of rebranding our company. The rebrand wasn’t just an update to our “look and feel,” though valuable in and of itself.
If you have no idea what (or who) you are aiming for, you won’t even know if you hit them. You can stumble across what are often considered to be respectable conversion rates in the single digits.
Whenever your prospects turn on the TV, read the paper, commute to work or check out their phones, they are bombarded with a thousand persuasive ads.
This history of marketing is fraught with intrigue, peril, and a romance that would forever change the world. Perhaps. But, if so, someone forgot to write all that stuff down. Let’s try that again.
One of the most prolific songs in his entire discography, Jay-Z’s Public Service Announcement is an anthem for the successful entrepreneur.
Frank Sinatra’s classic hit about independence and personal acceptance is more than just a rallying homily of Mr. Sinatra’s musical talent. “My Way” is a battle-cry for all of those who are brave enough to walk their own path in life.
