Read More About: branding

Individual and Organizational Growth: A Story about Rebranding, Fasting, and Puppies

In February of 2018, my team and I were ready to begin the terrifying but necessary task of rebranding our company. The rebrand wasn’t just an update to our “look and feel,” though valuable in and of itself.

When R&D = Rip-off and Duplicate

While standing on the production floor of one of the largest manufacturers of domestic aftermarket auto parts in the US, the CEO pointed to a tiny dark corner and said, “There’s our R&D center… you know, rip-off and duplicate”.