Read More About: strategy

Business Guide to the Four Types of Internet Users

If you have no idea what (or who) you are aiming for, you won’t even know if you hit them. You can stumble across what are often considered to be respectable conversion rates in the single digits.

The Evolution of Strategy (Made Less Dull)

When it comes to talking about the history of strategy, especially when the speaker comes from a team like ours, the topic can often get dry — well, very dry — quite quickly.

Everything I Ever Needed To Know About Business & Life I Learned From Frank Sinatra’s “My Way”

Frank Sinatra’s classic hit about independence and personal acceptance is more than just a rallying homily of Mr. Sinatra’s musical talent. “My Way” is a battle-cry for all of those who are brave enough to walk their own path in life.

Everything I Ever Needed To Know About Business & Life I Learned From Sublime’s Santeria

Santeria is Bradley Nowell’s rage against the dying of the light. He invites us in to share his anger over an unfaithful lover engaged in a heinous tryst with a “sancho.”

Everything I Ever Needed to Know About Business I Learned from The Eagles in Hotel California

Without considering the lyrics of “Hotel California,” the melody itself is foreboding.