There are probably 900 rules of marketing strategy, but these are the ten, in my humble opinion, that make or break a good strategy. Keep objectives and goals straightened out. Vision -> Mission -> Objectives -> Goals.(It’s very “cutesy” to come up with the “BFHG” and other bullcrap these days. Go with what works. Strategy…
If you have no idea what (or who) you are aiming for, you won’t even know if you hit them. You can stumble across what are often considered to be respectable conversion rates in the single digits.
Whenever your prospects turn on the TV, read the paper, commute to work or check out their phones, they are bombarded with a thousand persuasive ads.
This history of marketing is fraught with intrigue, peril, and a romance that would forever change the world. Perhaps. But, if so, someone forgot to write all that stuff down. Let’s try that again.
When it comes to talking about the history of strategy, especially when the speaker comes from a team like ours, the topic can often get dry — well, very dry — quite quickly.
One of the most prolific songs in his entire discography, Jay-Z’s Public Service Announcement is an anthem for the successful entrepreneur.
